I’m thrilled to have $300 worth of Purebaby vouchers to give away as I have been a long-term admirer of this Aussie brand and adored the Purebaby Essentials collection when my little people were babies. Even more exciting is the chance to speak with a fellow mum who was not only concerned about the chemicals in baby’s clothes, but did something about it!
Fifteen years ago, Mirabai Winford was on the hunt for pure, beautiful and affordable clothing for her new baby. When she couldn’t find what she was looking for, the 22-year-old created Purebaby with the vision that clothing free from harmful chemicals should be accessible, affordable and stylish too. Today Purebaby is a thriving eco-business that is loved by mums all around Australia and overseas.
What led you to seek out pure clothing for your daughter?
When I was pregnant, I did some reading and discovered that natural fibres were best for babies and children becuase they are so much smaller and don’t have the resistance we adults have to chemicals. I grew up eating organic food and was used to sourcing non-conventional items from tiny shops but I thought “it doesn’t have to be this hard”. I had previously done an exchange in Europe and the organic cotton market over there is miles ahead of Australia. My husband went over to Indoa to source the materials and find factories that could meet our high standards.
Were you surprised to learn what is used in conventional textiles?
I was shocked to discover just how many chemicals are used in to grow and process conventional cotton. In that first stage of discovery, I also learned that lots of baby clothing out there contained synthetic fibres, which don’t help regulate baby’s temperature. Cotton is a much better choice, I didn’t understand why you couldn’t have it without the chemicals.
What are some of the harmful chemicals found in clothing?
Some recent cases of harmful chemicals being found in clothing include high levels of formaldehyde being found in clothing in New Zealand, and banned azo dyes found on kids denim and other clothing here in Australia. We test everything we do to make sure our labels are correct (Purebaby is certified by a prestigious European body) and when things like that happen, we double check!
If these chemicals are so harmful, why are the clothes still available in shops?
Many of the chemicals are unregulated, compliance with guidelines is often poor, testing is ineffective. It takes time for awareness to build but we’re certainly seeing this happen with consumers seeking out organic ranges and producers providing garments that are at least partially organic.
In what other ways is organic cotton a better choice?
As well as protecting babies from potentially harmful chemicals, there’s a benefit to the environment. When the cotton is grown organically, there are no sprays going into the river systems and damaging water supplies—usually in developing nations. It’s better for the workers, the farmers and consumers.
Does organic cotton last longer?
Our cotton is hand-picked, which makes the fibres incredibly durable. Cheaper-grade cotton simply doesn’t last as long. When you think about how many times you wash baby clothes, that’s an important consideration. We did some research and found that a large proportion of our customers were first given a Purebaby hand-me-down, which shows they go the distance!
$300 Purebaby giveaway!
Purebaby has kindly offered Down To Earth Mother readers three prizes of $100 each to be used at the online shop or any one of Purebaby’s eight retail stores: there are six in Melbourne, two in Sydney and our brand-new store here in Brisbane at the Indooroopilly Shopping Centre.
Purebaby clothing ranges from the tiniest of babies (including premmies) up to size three (size six in PJs).
For your chance to win, be a Down To Earth Mother subscriber and answer this question in the comments below:
Why is organic cotton the best choice for your child?
Is your baby the next Purebaby model?
On the 20th November, Mirabai will be in Brisbane on the hunt for Purebanby’s next top model at Indooroopilly Shopping Centre. Two babies, ages zero to two, will be chosen to model the Winter 2015 range. Prizes include a $1000 Purebaby wardrobe each and a trip to Melbourne for the shoot. Keep an eye on Purebaby’s Facebook page for more information and put the date in your diary!